Bio

Federica Labanca is a fashion creative, tech founder and luxury industry expert known for her refined aesthetic, editorial eye and deep understanding of premium brand storytelling. Formerly Senior Visual Merchandiser at Prada, Federica has built an impressive career shaping elevated retail experiences and visual identities within the luxury fashion space. She is now the founder of FFlow, bringing together fashion, innovation and technology through a forward-thinking approach to modern consumer experiences. With a background rooted in high fashion, creative direction and entrepreneurship, Federica brings a sophisticated and contemporary perspective to content creation, making her a natural fit for premium fashion, beauty, tech and lifestyle collaborations.